Mid-Autumn Festival and National Day superimposed on China's "ultra-long golden week" to help the consumer market to recover

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Mid-Autumn Festival and National Day superimposed on China's "ultra-long golden week" to help the consumer market to recover

2020-10-09

By: China News     Published: 2020-10-06


China News Agency, Beijing, October 6th (Reporter Xia Bin) Crossing more than 500 kilometers and making two high-speed rail transfers, Zhang Qing from Ganzhou, Jiangxi arrived in Quanzhou, Fujian on the second day of the Mid-Autumn National Day super-golden week. This year's first "out of town" trip."When I went to the beach, I saw a lot of people. There was a traffic jam for about half an hour. I went to see a movie in Quanzhou at 11 o'clock in the evening. The center of the movie theater was basically filled with people. I feel that this long holiday is about disappearing the New Year. To make up for the excitement." Zhang Qing said.


On the evening of October 4th, citizens and tourists took a cruise to watch the night view of the Haihe River.


During the National Day holiday, the night scene lights along the Haihe River in Tianjin were turned on, and the night was radiant and dazzling.


According to the comprehensive calculations of the China Tourism Academy (Data Center of the Ministry of Culture and Tourism), from October 1 to 4, the country received 425 million domestic tourists and achieved tourism revenue of 312.02 billion yuan (RMB, the same below).


According to Jia Jinjing, assistant dean of the Chongyang Institute of Finance of Renmin University of China, the eight-day long holiday composed of the Mid-Autumn Festival and the National Day, in line with the changes in the epidemic prevention policy and the continuation of encouragement of consumption, will intensively release the consumer boom during the long holiday.


Consumption during long holidays is often closely related to tourism.


Inspired by large-scale "ten billion subsidies" and government cultural and tourism consumption coupons, the National Day tourism market is fully recovering.


Zhuang Zhuoran, President of Fliggy Travel, told a reporter from China News Agency that since Fliggy announced the launch of its first "Ten Billion Subsidy" program in the tourism industry on September 8, tens of millions of people have used or followed Fliggy, Taobao, and Alipay. Not only did consumers actually enjoy the most cost-effective Golden Week holiday in five years through Fliggy’s tens of billions of subsidies, but also tourism businesses have made a strong recovery through Fliggy’s tens of billions of subsidies.


On October 2, the second day of the Mid-Autumn National Day holiday, the weather in Beijing was fine and a bright moon gradually rose at night.


The day was the 16th day of the eighth month of the lunar calendar. There is a saying among Chinese people that "15 moons and 16 rounds".


Data shows that during the National Day, Fliggy’s national hotel bookings increased by more than 50% year-on-year, and bookings for all-star hotels, homestays, and apartments all increased significantly.


Gaoxing hotels grew the fastest, with bookings increasing by nearly 100%."Golden Nine Silver Ten" has always been an important node for merchants to promote activities.


At the same time as the Mid-Autumn Festival and National Day, Suning Retail Cloud opened the small town shopping festival with more than 6,500 stores across the country, allowing county and town residents to enjoy first-class products and services at their doorsteps.


In Songcao Town, Shijiazhuang, the "Changshan War Drum" with strong local characteristics kicked off the activity, and the sonorous drums quickly brought together folks from ten miles and eight villages.


Local internet celebrities and actors brought meticulously prepared songs and dance programs, which were simultaneously broadcast live on multiple platforms such as the community, Douyin, and Kuaishou.


In addition, the store also enlivens the atmosphere and attracts consumers to enter the store through interactive lottery, low-price auctions and issuing pork coupons.


Boss Wang of Songcaomen said: "Activities like the Small Town Shopping Festival can effectively attract the attention of surrounding consumers. On-site sales are important, but more importantly, consumers should think of us as long as they have demand. "It is reported that Boss Wang's store has accumulated sales of over 300,000 yuan during the event.


On September 30, passengers waited at the platform of Guiyang North Railway Station.The day was the day before the National Day Mid-Autumn Festival, and the national railways ushered in a peak passenger flow.


The entertainment market was further activated during this long holiday.


“Overall, users’ enthusiasm for watching performances during the National Day holiday is high.” Yan Chaofeng, general manager of the North District of Ali’s entertainment film performance business, said in an interview with China News Agency that there are more than 20 music festivals throughout the country during the long holiday, which is the strongest music in history. Festival” National Day file, among them, Strawberry Music Festival has four stops during the National Day, namely Beijing, Dongying, Harbin and Chengdu.


According to statistics from the Beacon Professional Edition, as of 7 am on the 5th, the total box office (including pre-sales) of the National Day stalls has reached 2.559 billion yuan, and the box office on the first day of the China Day stalls is 740 million yuan, becoming the second day of the box office history of the National Day stalls; In terms of films, "My Hometown and Me" temporarily ranked the National Day box office champion with 1.109 billion yuan, and "Jiang Ziya" followed closely, with a total box office of 1.049 billion yuan.


Jia Jinjing believes that from a traditional point of view, October in the “Golden Nine and Silver Ten” is the peak of consumption. From the overall consumption situation of this year, affected by the epidemic in the first half of the year, commodity consumption is dominated by basic consumption, although consumption has been in recent years. The month has gradually recovered, but it has not yet been fully released. It is expected that consumption data during the Mid-Autumn Festival and National Day holiday will have a more obvious strong growth, especially in the service sector.



Jia Jinjing: assistant dean of Chongyang Institute for Financial Studies, Renmin University of China

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